Digital Marketing - 360 Hours

  • DATE: Regular Intakes
  • TIME: Varies
  • DAY: Weekday evenings or Weekends
  • DURATION: 360 Hours, 6months
  • PRICE: Please contact registrar
  • MODEL: Instructor-led
  • CLASS SIZE: Under 20 students

Accomplished instructors with Industry experience

 

Learn from our top-notch trainers

All our instructors have overpowered their subject and are experienced mentors and teachers. More importantly, they're passionate about sharing their knowledge with you.

A digital marketer can take up multiple roles and use various digital channels such as digital advertising, social media, email marketing, blog content, etc., to reach out to the customers. For each digital channel, a digital marketer focuses on a unique objective to measure the company's performance across channels.

Students completing the Digital Marketing bootcamp can apply in various multi-national companies, technology firms, leading banks, large consulting firms, etc. for various roles including:

  • Content Manager & Content Strategists
  • Digital Marketing Managers & Directors
  • VR Developers & Editors
  • SEO & SEM Specialists
  • UX Designer
  • Email Marketing Specialist
  • Analysts and AI Specialists

JOIN US!

Who should take this course

Students who have no Marketing experience, however, understand the basics of computer (internet, MS Office, Social media sites, etc.) and enthusiastic to gain newer skills required to start a career in the promising field of Digital Marketing.

Students who have a background of Content Management, Search Engine Optimization, UX programming and web applications and want to leverage their programming experience to explore new job opportunities in the growing and dynamic field of Digital Marketing.

Course Content

 

Digital Psychology

This course introduces students to the fundamentals of Digital Marketing, Customer Needs, Search, Purchasing decisions, customer loyalty, technology adoption and much more. You will also learn to direct attention with visual cues, understand the cognitive biases that guide our decision-making behavior, and increase non-conscious motivation to encourage desired behavior. You will learn persuasive processes that can be replicated across any web property.

 

Digital Marketing Strategy

The course examines digital marketing strategy, implementation and executional considerations for brands and provides a detailed understanding of all digital channels and platforms. Participants will complete the course with a comprehensive knowledge of and experience with how to develop an integrated digital marketing strategy, from formulation to implementation.

 

Customer Experience

This Customer Experience training program is designed to build organizational capacity to nurture long-term customer relationships. It will furnish participants with the knowledge, insights and skills required to formulate, implement, and manage a framework of ongoing customer experience excellence quickly and effectively.

 

Front End Cycle

Front-End Design focuses on human-centered design to produce high-impact websites and apps. OCBT's Web Development – Front-End Design program prepares learners with skills in both application and interface development to deliver solutions that meet industry-standards for effective code engineering and responsible design, going beyond traditional websites.

 

Digital Analytics

This part of the course examines the strategic use of analytics for digital marketing. The course focuses on measuring and analyzing online analytics and how analytic insights and intelligence can be reported and used to inform marketing strategies. Different types of online data are explored, with emphasis on learning relevant tools and platforms. This course also explores different ways analytics can be communicated, so management can understand digital analytics’ strategic and organizational impact.

 

Video Marketing

Video is the most powerful form of media because it is visually appealing and highly engaging. It is one of the most effective ways to communicate a message and connect with an audience. In this video marketing course, you will learn how to create video strategically, so it drives actual results for your business or organization, not just views. You’ll learn the tips to creating video confidently and how to add professional elements that set you apart from your competitors. You will love the results you get from this highly effective media format. We’ll cover the basics to advanced optimization so you can get the most out of your Video Marketing Strategy.